Michael Peres with Vishakha Mathur—Vice President at SKDK, strategic communications leader, and former journalist who helps global institutions shape how they’re seen, understood, and trusted over time. From higher education and healthcare systems to philanthropic organizations and nonprofits, Vishakha has led campaigns that align messaging with mission and build resilient reputations in a shifting media landscape.
We dive into:
• How Vishakha went from journalism at Emerson College to a career in public affairs and strategic communications.
• What it’s like to work inside a progressive communications agency and grow from associate to leading complex client campaigns.
• The evolving media landscape—from newspapers, TV, and radio to TikTok, podcasts, and social-first storytelling.
• How institutions can build visibility, influence, and credibility with the right narratives and stakeholder strategy.
• The skills and mindset needed to thrive in an industry where content formats, platforms, and audience habits keep changing.