This article was originally published at: https://breaking9to5.com/generative-ai-concerns-threaten-customer-trust/

A recent study by compliance software company Vanta reveals increasing apprehension among business leaders that generative AI might undermine customer confidence.

The State of Trust report examined the opinions of 2,500 IT and business decision-makers from Australia, France, Germany, the U.K., and the U.S., with a focus on data privacy, risk, and compliance. Vanta’s CEO, Christina Cacioppo, states that 77% of the businesses surveyed already employ AI and machine learning for threat detection and lessening human involvement in compliance issues. However, over half of the participants voiced concerns about secure data handling and the possible influence of generative AI on client trust.

AI Integration and the Need for Transparency

As businesses continue to incorporate AI and machine learning into their operations, the need for transparency and robust security measures becomes increasingly vital. Companies must take proactive steps to address these concerns and ensure their customers feel confident in the technology being used to protect their sensitive information.

Generative AI systems can sometimes generate inaccurate results or “hallucinate,” as experts in the field describe it. Cacioppo argues that although the technology will get better, human employees will always be required to check and confirm AI-produced work, ensuring trust is maintained with consumers.

Human Expertise and AI Collaboration

As a result, the integration of human expertise with AI capabilities is crucial to optimizing the system’s potential while minimizing errors. This collaboration not only elevates the reliability of the AI-produced content but also fosters an environment where innovation and creativity can flourish.

Regulation to Foster Trust in AI

Regulation is another possible means of fostering trust in the AI sector, with half of the companies surveyed saying they would have more confidence in deploying AI if it were regulated. However, implementing regulation could also pose challenges, as it would require a delicate balance between protecting the public interest and allowing for innovation to progress unimpeded. Policymakers must collaborate with industry professionals to establish a common understanding and develop suitable guidelines that address the ethical and safety concerns surrounding AI while supporting its continued growth.

Responsible Usage and Self-Regulation

Vanta, on the other hand, advocates for responsible usage over regulation, as numerous AI-creating firms believe they can self-regulate. They argue that increased awareness and adoption of ethical guidelines within the industry will foster greater innovation without stifling creativity. By promoting collaboration among different stakeholders, Vanta aims to establish a proactive and sustainable approach to AI development.

Upcoming Event on Trust and AI

The issue of regulation is anticipated to be further explored at Vanta’s upcoming event on the future of trust in the AI domain. As the adoption of AI technology continues to grow rapidly, establishing trust and transparency between developers, users, and stakeholders becomes an increasingly critical aspect. The event aims to bring together industry leaders, experts, and policymakers to address the potential challenges and opportunities in implementing responsible regulatory frameworks for AI applications.

First Reported on: fortune.com

FAQs

What is the main concern of businesses regarding generative AI?

The main concern of businesses regarding generative AI is the potential negative impact on customer confidence due to issues with secure data handling and inaccurate results produced by AI systems.

Why is human expertise important in the collaboration with AI?

Human expertise is crucial in the collaboration with AI to optimize the system’s potential, minimize errors, maintain trust with customers, and foster an environment where innovation and creativity can flourish.

What are some potential benefits of regulating AI technology?

Regulating AI technology can help foster trust among businesses and consumers, address ethical and safety concerns, and provide guidelines for responsible development and deployment of AI systems.

Why do some AI-creating firms advocate for self-regulation over government regulation?

Some AI-creating firms believe that self-regulation, through the adoption of ethical guidelines and increased stakeholder awareness, can foster greater innovation without stifling creativity or hampering AI industry growth.

What is the main goal of Vanta’s upcoming event on trust and AI?

The main goal of Vanta’s upcoming event on trust and AI is to discuss the challenges and opportunities in creating responsible regulatory frameworks for AI applications, bringing together industry leaders, experts, and policymakers to address the issue of establishing trust and transparency.

The post Generative AI Concerns Threaten Customer Trust appeared first on DevX.

This article was originally published at: https://breaking9to5.com/generative-ai-concerns-threaten-customer-trust/

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